Let me start this vital conversation by demystifying a misleading belief that some business owners have. There are a good number of small business owners who think a marketing budget is a luxury for the big corporations out there. Indeed compadre, this is highly inaccurate. Marketing is that one part of the business that you can’t ignore regardless of your size. You mess it up, and your business will stagnate at the lower levels for decades. Keep in mind that marketing is what lures clients to you and grows your consumer base. Perhaps you are on a budget, and hence cash for marketing doesn’t seem like a priority. Don’t worry as there are marketing agencies out there that specialize in small budget marketing. At this juncture, we will help you identify a good startup marketing agency.
Foremost, define your marketing goals. It is these goals that you will also use, in a matchup kind of sequence, to identify the proper startup marketing agency. The parameters to guide you here are related to the budget, strategy, and ROI. Obviously since you know your financial capabilities, live within your means. It is fundamental that you get a marketing company that understands your niche from the strategy point of view. When it comes to the return on investment, you need to have a clear understanding of how the publicity and leads from the startup marketing firm, will translate into sales and hence an excellent ROI.
Secondly, establish a list of potential startup marketing agencies to work with. There are three ways you can achieve this. You could browse through the internet to identify agencies close to you that work with startups. By doing this, you will be able to work with a more manageable list of fewer names. Moreover, the SEO if this companies you find will be good enough to indicate they are quality marketing agencies. You could also consult startup marketing agencies directories to help you find firms that specifically handle startups. You could also get referrals from other startup owners.
At this stage, assess their strengths and experience. Let them tell you about their success stories working with small businesses that had a limited budget. Let them also communicate what areas they are experts in and see how this fuse with your company. In the final stages, get to know if all the hype is worth it by engaging previous customers of the startup marketing agency. Basically, this serves as an interview stage where you look into the firm’s philosophy of operation. Then make the ultimate decision of which marketing agency to go with that most suits you.